At 60 Miles An Hour The Loudest

The More Story-appeal There Is In The Picture Or In The Photograph, The More People Would Look At Your Ad

People Don't Buy A New Detergent Because The Manufacturer Told A Joke On Television Last Night.

You Have Only 30 Seconds In A Tv Commercial. If You Grab Attention In The First Frame With A Visual Surprise, You Stand A Better Chance Of Holding The Viewer. People Screen Out A Lot Of Commercials Because They Open With Something Dull. When You Advertise Fire-extinguishers, Open With The Fire.

I Notice Increasing Reluctance On The Part Of Marketing Executives To Use Judgment; They Are Coming To Rely Too Much On Research, And They Use It As A Drunkard Uses A Lamp Post For Support, Rather Than For Illumination.

The Psychiatrists Say That Everybody Should Have A Hobby. The Hobby I Recommend Is Advertising