As You Make Your Bed, So You

Our Discontent Begins By Finding False Villains Whom We Can Accuse Of Deceiving Us. Next We Find False Heroes Whom We Expect To Liberate Us. The Hardest, Most Discomfiting Discovery Is That Each Of Us Must Emancipate Himself.

God Is The Celebrity Author Of The World's Best Seller. We Have Made God Into The Biggest Celebrity Of All, To Contain Our Own Emptiness.

Until Now When We Have Started To Talk About The Uniqueness Of America We Have Almost Always Ended By Comparing Ourselves To Europe. Toward Her We Have Felt All The Attraction And Repulsions Of Oedipus

In Fast-moving, Progress-conscious America, The Consumer Expects To Be Dizzied By Progress. If He Could Completely Understand Advertising Jargon He Would Be Badly Disappointed. The Half-intelligibility Which We Expect, Or Even Hope, To Find In The Latest Product Language Personally Reassures Each Of Us That Progress Is Being Made: That The Pace Exceeds Our Ability To Follow.

Formerly, A Public Man Needed A Private Secretary For A Barrier Between Himself And The Public. Nowadays He Has A Press Secretary, To Keep Him Properly In The Public Eye.