As More People Use Social Media To

There Are Many Individuals, Companies And Even Countries Operating In What I Call A 'me First' Mentality, Which Is Effectively A Purely Competitive Approach To Life, Treating The Planet As If It Has Infinite Resources And Pitting One Country Against Another For Supremacy.

How Well You Tell Your Story Determines How Well Your Customers Tell Your Story.

The Private Sector Must Play A Role In Ensuring The Prosperity And Health Of The People Who Comprise Its Market. It Is Time For The Private Sector To Become A Proactive Partner Contributing To The Efforts Of Governments And Philanthropies.

Through Their Own Actions, Customers Can Hold Companies Responsible To Higher Standards Of Social Responsibility. Through Collective Action, They Can Leverage Their Dollars To Combat The Force Of Those Investors Who Myopically Pursue Profits At The Expense Of The Rest Of Society.

The Keys To Brand Success Are Self-definition, Transparency, Authenticity And Accountability.