As A Modern Employer You Have To

You Need A Stubborn Belief In An Idea In Order To See It Realised.

Far Too Few Designers Put Any Thought Into Usability, Ending Up With A Great Product That's Completely Inaccessible.

The Media Thinks That You Have To Make Science Sexy And Concentrate On Themes Such As Rivalry And The Human Issues.

Design And Technology Should Be The Subject Where Mathematical Brainboxes And Science Whizzkids Turn Their Bright Ideas Into Useful Products.

Some Of The Best Inventive Moments Are Born Out Of 'wrong Thinking'. Most People Start With The Right Way So They All Follow The Same Path. The Wrong Way Will Lead To Mistakes From Which You Can Learn And Create New Discoveries-the Kind Of Original Ideas That Come To Life When We Dare To Be Different, Keep An Open Mind, And Have No Fear Of Failure.