Arousal Leaves Us Mind-blind.

The Goal Of Storytelling Should Be To Make Stories As Ubiquitous As Music.

If We Can Control The Environment In Which Rapid Cognition Takes Place, Then We Can Control Rapid Cognition

It's As If You Were Interested In Fashion And Your Neighbor When You Were Growing Up Happened To Be Giorgio Armani.

Insight Is Not A Lightbulb That Goes Off Inside Our Heads. It Is A Flickering Candle That Can Easily Be Snuffed Out.

Innovators Have To Be Open. They Have To Be Able To Imagine Things That Others Cannot And Be Willing To Challenge Their Own Preconceptions. They Also Need To Be Conscientious. An Innovator Who Has Brilliant Ideas But Lacks The Discipline And Persistence To Carry Them Out Is Merely A Dreamer ... But Crucially, Innovators Need To Be Disagreeable ... They Are People Willing To Take Social Risks-to Do Things That Others Might Disapprove Of.