Apple Stores Offer The Best Buying Experience

Our Business Is Not Based On Having Information About You. You’re Not Our Product. Our Product Are These, And This Watch, And Macs And So Forth. And So We Run A Very Different Company. I Think Everyone Has To Ask, How Do Companies Make Their Money? Follow The Money. And If They’re Making Money Mainly By Collecting Gobs Of Personal Data, I Think You Have A Right To Be Worried.

We Pave The Sunlit Path Toward Justice Together, Brick By Brick. This Is My Brick.

I Don't Own Encryption, Apple Doesn't Own Encryption. Encryption, As You Know, Is Everywhere. In Fact Some Of Encryption Is Funded By Our Government.

In The World Of Cyber Security, The Last Thing You Want Is To Have A Target Painted On You.

Honestly, We’ll Compete With Everybody. I Love Competition. As Long As People Invent Their Own Stuff, I Love Competition.