An Emancipated Society, On The Other Hand,

Auschwitz Begins Wherever Someone Looks At A Slaughterhouse And Thinks: They’re Only Animals.

It Is Not The Office Of Art To Spotlight Alternatives, But To Resist By Its Form Alone The Course Of The World, Which Permanently Puts A Pistol To Men's Heads.

In So Far As The Culture Industry Arouses A Feeling Of Well-being That The World Is Precisely In That Order Suggested By The Culture Industry, The Substitute Gratification Which It Prepares For Human Beings Cheats Them Out Of The Same Happiness Which It Deceitfully Projects.

The Triumph Of Advertising In The Culture Industry Is That Consumers Feel Compelled To Buy And Use Its Products Even Though They See Through Them.

What Is Or Is Not The Jargon Is Determined By Whether The Word Is Written In An Intonation Which Places It Transcendently In Opposition To Its Own Meaning; By Whether The Individual Words Are Loaded At The Expense Of The Sentence, Its Propositional Force, And The Thought Content.