Always Be Consistent.

The First Syndicating I Tried Was When Two Partners And I Created A Production Company In 1952. We Wanted To Syndicate Famous Bible Stories And Sell Them For $25 A Show.

Keep Your Feet On The Ground And Keep Reaching For Stars.

That Something Extra, I Believe, Is A Certain Humanity That Comes From Upbeat And Positive Human Interest Letters And Success Stories. Advertisers Like To Be Associated With Those Qualities.

We Tell Stories. We Talk About Statistics. And In 1978, We Added An Element Of The Show That Gave It Its Heartbeat: The Long Distance Dedication.

Songs Used To Be Short, Then They Became Longer, And Now Theyre Getting Shorter. But Otherwise, Music Is About A Beat And A Message. If The Beat Gets To The Audience, And The Message Touches Them, Youve Got A Hit.