All Media Work Us Over Completely.

The 'content' Of Any Medium Is Always Another Medium.

Once Introduced Discontinuity, Once Challenge Any Of The Properties Of Visual Space, And As They Flow From Each Other, The Whole Conceptual Framework Collapses.

Artists In Various Fields Are Always The First To Discover How To Enable One Medium Or To Release The Power Of Another.

The Only People Who Have Proof Of Their Sanity Are Those Who Have Been Discharged From Mental Institutions

Physiologically, Man In The Normal Use Of Technology (or His Variously Extended Body) Is Perpetually Modified By It And In Turn Finds Ever New Ways Of Modifying His Technology. Man Becomes, As It Were, The Sex Organs Of The Machine World, As The Bee Of The Plant World, Enabling It To Fecundate And To Evolve Ever New Forms. The Machine World Reciprocates Man's Love By Expediting His Wishes And Desires, Namely, In Providing Him With Wealth.