All Media Work Us Over Completely.

The Student Of Media Soon Comes To Expect The New Media Of Any Period Whatever To Be Classed As 'pseudo' By Those Who Acquired The Patterns Of Earlier Media, Whatever They May Happen To Be.

A Typewriter Is A Means Of Transcribing Thought, Not Expressing It.

Today It Is Not The Classroom Nor The Classics Which Are The Repositories Of Models Of Eloquence, But The Ad Agencies.

Today's Child Is Growing Up Absurd, Because He Lives In Two Worlds, And Neither Of Them Inclines Him To Grow Up. Growing Up--thatis Our New Work, And It Is Total. Mere Instruction Will Not Suffice.

It Is The Framework Which Changes With Each New Technology And Not Just The Picture Within The Frame.