All Business Success Rests On Something Labeled

The Common Wisdom Is That ... Managers Have To Learn To Motivate People. Nonsense. Employees Bring Their Own Motivation.

The Trouble With Much Of The Advice Business Gets Today About The Need To Be More Vigorously Creative Is That Its Advocates Often Fail To Distinguish Between Creativity And Innovation. Creativity Is Thinking Up New Things. Innovation Is Doing New Things... The Shortage Is Of Innovators.

Authority Never Matches Responsibility. That's One Of The Great Myths And Delusions Of All Times. Winning Managers And Individual Performers At All Levels Know That Effectiveness Means Building Your Own Network And Creating Your Own Authority. Those Who Succeed Always Reach Far Beyond Formal Deputation, Take Initiatives, And Take The Heat When Things Go Awry. That's True In The Military In Times Of War, True For 200 Person Manufacturing Firms, And True At Giant Automakers Or Software Companies.

Think About The Market, Think About The Design, And Think About Who Is Going To Design For That Market. Hit The Mark.

Regardless Of Age, Regardless Of Position, Regardless Of The Business We Happen To Be In, All Of Us Need To Understand The Importance Of Branding. We Are Ceos Of Our Own Companies: Me, Inc. To Be In Business Today, Our Most Important Job Is To Be Head Marketer For The Brand Called You.