All Advertising Advertises Advertising.

New Media Are New Archetypes, At First Disguised As Degradations Of Older Media.

The Present Is Always Invisible Because Its Environmental. No Environment Is Perceptible, Simply Because It Saturates The Whole Field Of Attention.

You Can Be A French Canadian Or An English Canadian, But Not A Canadian. We Know How To Live Without An Identity, And This Is One Of Our Marvellous Resources.

The More The Data Banks Record About Each One Of Us, The Less We Exist.

The Percept Takes Priority Of The Concept.