Ages When Custom Is Unsettled Are Necessarily

In The End, Advertising Rests Upon The Fact That Consumers Are A Fickle And Superstitious Mob, Incapable Of Any Real Judgment As To What It Wants Or How It Is To Get What It Thinks It Likes.

For The Newspaper Is In All Literalness The Bible Of Democracy, The Book Out Of Which A People Determines Its Conduct. It Is The Only Serious Book Most People Read. It Is The Only Book They Read Every Day.

Without Some Form Of Censorship, Propaganda In The Strict Sense Of The Word Is Impossible. In Order To Conduct Propaganda There Must Be Some Barrier Between The Public And The Event.

If Somebody Can Create An Absolute System Of Beliefs And Rules Of Conduct That Will Guide A Business Man At Eleven O'clock In The Morning, A Boy Trying To Select A Career, A Woman In An Unhappy Love Affair--well Then, Surely No Pragmatist Will Object. He Insists Only That Philosophy Shall Come Down To Earth And Be Tried Out There.

We Are Told About The World Before We See It. We Imagine Most Things Before We Experience Them. And Those Preconceptions, Unless Education Has Made Us Acutely Aware, Govern Deeply The Whole Process Of Perception.