Advertising Is A Symbol-manipulating Occupation

The Meanings Of Words Are Not In The Words, They Are In Us.

How Anybody Dresses Is Indicative Of His Self-concept. If Students Are Dirty And Ragged, It Indicates They Are Not Interested In Tidying Up Their Intellects Either.

Few People...have Had Much Training In Listening. The Training Of Most Oververbalized Professional Intellectuals Is In The Opposite Direction. Living In A Competitive Culture, Most Of Us Are Most Of The Time Chiefly Concerned With Getting Our Own Views Across, And We Tend To Find Other People's Speeches A Tedious Interruption Of The Flow Of Our Own Ideas.

Animals Struggle With Each Other For Food Or For Leadership, But They Do Not, Like Human Beings, Struggle With Each Other For Thatthat Stands For Food Or Leadership: Such Things As Our Paper Symbols Of Wealth (money, Bonds, Titles), Badges Of Rank To Wear On Our Clothes, Or Low-number License Plates, Supposed By Some People To Stand For Social Precedence. For Animals The Relationship In Which One Thing Stands For Something Else Does Not Appear To Exist Except In Very Rudimentary Form.

If You See In Any Given Situation Only What Everybody Else Can See, You Can Be Said To Be So Much A Representative Of Your Culture That You Are A Victim Of It.