Advertising - A Judicious Mixture Of Flattery

One Doesn't Bother To Believe The Credible: The Credible Is Believed Already, By Definition. There's No Adventure Of The Mind.

A Writers Desire To Write Can Only Have Come From Previous Experience Of Literature, And He'll Start By Imitating Whatever He's Read, Which Usually Means What The People Around Him Are Writing.

The First Thing That Confronts Us In Studying Verbal Structures Is That They Are Arranged Sequentially, And Have To Be Read Or Listened To In Time.

Americans Like To Make Money, Canadians Like To Count It.

We Have To Look At The Figures Of Speech A Writer Uses, His Images And Symbols, To Realize That Underneath All The Complexity Of Human Life That Uneasy Stare At An Alien Nature Is Still Haunting Us, And The Problem Of Surmounting It Still With Us.