Activity Is Not Output.

You Need Just The Right Amount Of Ambition . . . If You Have Too Little Ambition, You Don't Push Or Work Hard. If You Have Too Much Ambition, You Put Yourself Ahead Of Others, Elbow Them Out Of Your Way.

The Worse The News, The More Effort Should Go Into Communicating It.

I Believe In The Value Of Paranoia. Business Success Contains The Seeds Of Its Own Destruction. The More Successful You Are, The More People Want A Chunk Of Your Business And Then Another Chunk And Then Another Until There Is Nothing Left.

You Need To Plan The Way A Fire Department Plans: It Cannot Anticipate Where The Next Fire Will Be, So It Has To Shape An Energetic And Efficient Team That Is Capable Of Responding To The Unanticipated As Well As To Any Ordinary Event.

Bad Companies Are Destroyed By Crisis, Good Companies Survive Them, Great Companies Are Improved By Them.