A Target Should Go With Every Goal.

Risk Is A Function Of How Poorly A Strategy Will Perform If The 'wrong' Scenario Occurs.

The Company Without A Strategy Is Willing To Try Anything.

The Purpose Of The Corporation Must Be Redefined As Creating Shared Value, Not Just Profit Per Se. This Will Drive The Next Wave Of Innovation And Productivity Growth In The Global Economy.

Sound Strategy Starts With Having The Right Goal

Operational Effectiveness And Strategy Are Both Essential To Superior Performance.