A Solid Process Lays The Foundation For

Better To Have Bad News That's True Than Good News We Made Up

This Is One Of The Most Important Lessons Of The Scientific Method: If You Cannot Fail, You Cannot Learn.

As You Consider Building Your Own Minimum Viable Product, Let This Simple Rule Suffice: Remove Any Feature, Process, Or Effort That Does Not Contribute Directly To The Learning You Seek.

Entrepreneurs Always Pitch Their Idea As 'the X Of Y,' So This Is Going To Be 'the Microsoft Of Food.' And Yet Disruptive Innovations Usually Don't Have That Character. Most Of The Time, If Something Seems Like A Good Idea, It Probably Isn't.

New Customers Come From The Action Of Past Customers