A Solid Process Lays The Foundation For

The Minimum Viable Product Is That Version Of A New Product Which Allows A Team To Collect The Maximum Amount Of Validated Learning About Customers With The Least Effort.

As An Entrepreneur, I Knew That If My Company Failed, I Could Always Try Again. So I Often Felt That The Only Real Risk Of True Financial Ruin Came From The Possibility Of A Serious Illness That Either Exceeded My Insurance Plans Lifetime Limits, Or Was Not Covered Due To Rescission.

I Asked All Of Our Recruiters To Give Me All Resumes Of Prospective Employees With Their Name, Gender, Place Of Origin, And Age Blacked Out. This Simple Change Shocked Me, Because I Found Myself Interviewing Different-looking Candidates - Even Though I Was 100% Convinced That I Was Not Being Biased In My Resume Selection Process.

Learning To See Waste And Systematically Eliminate It Has Allowed Lean Companies Such As Toyota To Dominate Entire Industries. Lean Thinking Defines Value As 'providing Benefit To The Customer'; Anything Else Is Waste.

We Must Learn What Customers Really Want, Not What They Say They Want Or What We Think They Should Want.