A Small Change At The Beginning Of

I Think It’s A Wonderful View That Care Was Important – But I Think You Can Make A One-off And Not Care And You Can Make A Million Of Something And Care. Whether You Really Care Or Not Is Not Driven By How Many Of The Products You’re Going To Make.

The Memory Of How We Work Will Endure Beyond The Products Of Our Work.

We Don't Do Focus Groups - That Is The Job Of The Designer. It's Unfair To Ask People Who Don't Have A Sense Of The Opportunities Of Tomorrow From The Context Of Today To Design.

As A Kid, I Remember Taking Apart Whatever I Could Get My Hands On.

Its Difficult To Do Something Radically New, Unless You Are At The Heart Of A Company.