A Satellite Has No Conscience.

The Newest Computer Can Merely Compound, At Speed, The Oldest Problem In The Relations Between Human Beings, And In The End The Communicator Will Be Confronted With The Old Problem, Of What To Say And How To Say It.

If We Were To Do The Second Coming Of Christ In Color For A Full Hour, There Would Be A Considerable Number Of Stations Which Would Decline To Carry It On The Grounds That A Western Or A Quiz Show Would Be More Profitable.

One Of The Basic Troubles With Radio And Television News Is That Both Instruments Have Grown Up As An Incompatible Combination Of Show Business, Advertising And News. Each Of The Three Is A Rather Bizarre And Demanding Profession. And When You Get All Three Under One Roof, The Dust Never Settles.

The Fact That Your Voice, Amplified To The Degree Where It Reaches From One End Of The Country To The Other, Does Not Confer Upon You Greater Wisdom Than When Your Voice Reached Only From One End Of The Bar To The Other.

American Traditions And The American Ethic Require Us To Be Truthful, But The Most Important Reason Is That Truth Is The Best Propaganda And Lies Are The Worst. To Be Persuasive We Must Be Believable; To Be Believable We Must Be Credible; To Be Credible We Must Be Truthful. It Is As Simple As That.