A Rule Should Suit The Purpose.

It Is Not Enough That Top Management Commit Themselves For Life To Quality And Productivity. They Must Know What It Is That They Are Committed To - That Is, What They Must Do. These Obligations Cannot Be Delegated. Support Is Not Enough; Action Is Required.

Rational Behavior Requires Theory. Reactive Behavior Requires Only Reflex Action.

We Are Here To Make Another World.

If Someone Can Make A Contribution To The Company He Feels Important.

The Emphasis Should Be On Why We Do A Job.