A Manager's Task Is To Make The

[the Masses] ... Must Turn Their Hopes Toward A Miracle. In The Depths Of Their Despair Reason Cannot Be Believed, Truth Must Be False, And Lies Must Be Truth. "higher Bread Prices," "lower Bread Prices," "unchanged Bread Prices" Have All Failed. The Only Hope Lies In A Kind Of Bread Price Which Is None Of These, Which Nobody Has Ever Seen Before, And Which Belies The Evidence Of One's Reason.

One Cannot Buy, Rent Or Hire More Time. The Supply Of Time Is Totally Inelastic. No Matter How High The Demand, The Supply Will Not Go Up. There Is No Price For It. Time Is Totally Perishable And Cannot Be Stored. Yesterday's Time Is Gone Forever, And Will Never Come Back. Time Is Always In Short Supply. There Is No Substitute For Time. Everything Requires Time. All Work Takes Place In, And Uses Up Time. Yet Most People Take For Granted This Unique, Irreplaceable And Necessary Resource.

An Organization Belongs On A Sick List When Promotion Becomes More Important To Its People Than Accomplishment Of Their Job They Are In. It Is Sick When It Is More Concerned With Avoiding Mistakes Than With Taking Risks, With Counteracting The Weaknesses Of Its Members Than With Building On Their Strength. But It Is Sick Also When "good Human Relations" Become More Important Than Performance And Achievement.

Don't Solve Problems. Pursue Opportunities.

Thus, For Those Who Are Willing To Go Out Into The Field, To Look And To Listen, Changing Demographics Is Both A Highly Productive And A Highly Dependable Innovation Opportunity.