A Light Bulb Creates An Environment By

There Are Many People For Whom 'thinking' Necessarily Means Identifying With Existing Trends.

The Meaning Of Experience Is Typically One Generation Behind The Experience. The Content Of New Situations, Both Private And Corporate, Is Typically The Preceding Situation.

The Future Masters Of Technology Will Have To Be Light-hearted And Intelligent. The Machine Easily Masters The Grim And The Dumb.

The Medium Is The Message. This Is Merely To Say That The Personal And Social Consequences Of Any Medium - That Is, Of Any Extension Of Ourselves - Result From The New Scale That Is Introduced Into Our Affairs By Each Extension Of Ourselves, Or By Any New Technology.

We Don't Know Who Discovered Water, But We Know It Wasn't The Fish.