A Lie Told Well Is Just As

The Only Way To Maximize Group Creativity—to Make The Whole More Than The Sum Of Its Parts—is To Encourage A Candid Discussion Of Mistakes. In Part, This Is Because The Acceptance Of Error Reduces Cost. When You Believe Your Flaws Will Be Quickly Corrected By The Group, You're Less Worried About Perfecting Your Contribution, Which Leads To A More Candid Conversation. We Can Only Get It Right When We Talk About What We Got Wrong.

People Assume That They Perceive Reality As It Is, That Our Senses Accurately Record The Outside World. Yet The Science Suggests That, In Important Ways, People Experience Reality Not As It Is, But As They Expect It To Be.

Knowledge Can Be A Subtle Curse. When We Learn About The World, We Also Learn All The Reasons Why The World Cannot Be Changed. We Get Used To Our Failures And Imperfections. We Become Numb To The Possibilities Of Something New

Cities Force Us To Interact With Strangers And With The Strange. They Pry The Mind Open. And That Is Why They Are The Idea That Has Unleashed So Many Of Our New Ideas.

Every Creative Story Is Different. And Every Creative Story Is The Same. There Was Nothing. Now There Is Something. It's Almost Like Magic.