A Great Idea Is Not Enough.

It Is Easier To Talk About Money -- And Much Easier To Talk About Sex -- Than It Is To Talk About Power. People Who Have It Deny It; People Who Want It Do Not Want To Appear To Hunger For It; And People Who Engage In Its Machinations Do So Secretly.

Change Demands New Learning.

During The Boom Years, It Was So Easy To Lose Sight Of Basic Values. For Example, There Was Lots Of Nonsense Said And Written About The So-called "new Economy." Some People Said All Economic Laws Have Been Overturned! Then All The Problems Developed. Corporations Were Heavily Fined For Illegalities. Many Of Their Senior-level Executives Were Indicted, Convicted, And Sent To Prison.

Money Should Never Be Separated From Values. Detached From Values It May Indeed Be The Root Of All Evil. Linked Effectively To Social Purpose It Can Be The Root Of Opportunity.

People Often Resist Change For Reasons That Make Good Sense To Them, Even If Those Reasons Don't Correspond To Organizational Goals. So It Is Crucial To Recognize, Reward, And Celebrate Accomplishments.