A Great Advantage I Had When I

We Are Honest About Our Methods And Our Mistakes. We Are Not Perfect - It Isn't Possible To Be Perfect - But We Are Trying To Go In The Right Direction And In Those Circumstances, It's Best Not To Mystify What We Are Trying To Do.

Never Feel Too Small Or Powerless To Make A Difference.

By Creating Conversation, We Let Our Customers Spread Our Message By Word Of Mouth.

Cynicism Is What Passes For Insight When Courage Is Lacking

If Companies Are In Business Solely To Make Money, No Consumer Can Fully Trust What They Do Or Say.