A Good Title Is The Title Of

It Is A Mass Language Only In The Same Sense That Its Baseball Slang Is Born Of Baseball Players. That Is, It Is A Language Which Is Being Molded By Writers To Do Delicate Things And Yet Be Within The Grasp Of Superficially Educated People. It Is Not A Natural Growth, Much As Its Proletarian Writers Would Like To Think So. But Compared With It At Its Best, English Has Reached The Alexandrian Stage Of Formalism And Decay.

The Most Durable Thing In Writing Is Style, And Style Is The Single Most Valuable Investment A Writer Can Make With His Time.

The Reading Public Is Intellectually Adolescent At Best, And It Is Obvious That What Is Called ''significant Literature'' Will Only Be Sold To This Public By Exactly The Same Methods As Are Used To Sell It Toothpaste, Cathartics And Automobiles.

The Publishers And Others Should Quit Worrying About Losing Customers To Tv. The Guy Who Can Sit Through A Trio Of Deodorant Commercials To Look At Flashgun Casey Or Swallow A Flock Of Beer And Loan-shark Spiels In Order To Watch A Couple Of Fourth-rate Club Fighters Rub Noses On The Ropes Is Not Losing Any Time From Book Reading.

Police Business Is A Hell Of A Problem. It's A Good Deal Like Politics. It Asks For The Highest Type Of Men, And There's Nothing In It To Attract The Highest Type Of Men.