A Disappointment Is Not Generally An Oversight.

We Have Seen That In Certain Respects Operant Reinforcement Resembles The Natural Selection Of Evolutionary Theory. Just As Genetic Characteristics Which Arise As Mutations Are Selected Or Discarded By Their Consequences, So Novel Forms Of Behavior Are Selected Or Discarded Through Reinforcement.

Society Already Possesses The Psychological Techniques Needed To Obtain Universal Observance Of A Code - A Code Which Would Guarantee The Success Of A Community Or State. The Difficulty Is That These Techniques Are In The Hands Of The Wrong People-or, Rather, There Aren't Any Right People.

If Freedom Is A Requisite For Human Happiness, Then All That’s Necessary Is To Provide The Illusion Of Freedom.

I Did Not Direct My Life. I Didn't Design It. I Never Made Decisions. Things Always Came Up And Made Them For Me. That's What Life Is.

I've Often Said That My Rats Have Taught Me Much More Than I've Taught Them.