A Cynical, Mercenary, Demagogic Press Will Produce

Publicity, Publicity, Publicity Is The Greatest Moral Factor And Force In Our Public Life.

My Especial Object Is To Help The Poor; The Rich Can Help Themselves. I Believe In Self-made Men.

They Call Me The Father Of Illustrated Journalism. What Folly! I Never Thought Any Such Thing. I Had A Small Newspaper, Which Had Been Dead For Years, And I Was Trying In Every Way To Build Up Its Circulation. What Could I Use For Bait? A Picture, Of Course.

Every Issue Of The Paper Presents An Opportunity And A Duty To Say Something Courageous And True; To Rise Above The Mediocre And Conventional; To Say Something That Will Command The Respect Of The Intelligent, The Educated, The Independent Part Of The Community; To Rise Above Fear Of Partisanship And Fear Of Popular Prejudice. I Would Rather Have One Article A Day Of This Sort; And These Ten Or Twenty Lines Might Readily Represent A Whole Day's Hard Work In The Way Of Concentrated, Intense Thinking And Revision, Polish Of Style, Weighing Of Words.

Put It Before Them Briefly So They Will Read It, Clearly So They Will Appreciate It, Picturesquely So They Will Remember It And, Above All, Accurately So They Will Be Guided By Its Light.