A Book Is A Souvenir Of An

If You Wait Until There Is Another Case Study In Your Industry, You Will Be Too Late!

It's Impossible To Have A Coin With Only One Side. You Can't Have Heads Without Tails. Innovation Is Like That. Initiative Is Like That. Art Is Like That. You Can't Have Success Unless You're Prepared To Have Failure. As Soon As You Say, 'failure Is Not An Option,' You've Just Said, 'innovation Is Not An Option.'

Taking Delight In The Journey Takes Confidence. It Pushes The Envelope Of Design.

The Biggest Takeaway For Anyone Seeking To Write Is This: Don't Go Looking For The Way Other Authors Do Their Work. You Won't Find Many Who Are Consistent Enough To Copy, And There Are Enough Variations In Approach That It's Obvious That It's Not Like Hitting Home Runs Or Swinging A Golf Club. There Isn't A Standard Approach, There's Only What Works For You (and What Doesn't).

No One Knows More About The Way You Think Than You Do.