A Beautiful Product That Doesn't Work Very

Simplicity Is Not The Absence Of Clutter.

There's No Other Product That Changes Function Like The Computer.

People's Interest Is In The Product, Not In Its Authorship.

As Consumers We Are Incredibly Discerning, We Sense Where Has Been Great Care In The Design, And When There Is Cynicism And Greed.

At The Start Of The Process The Idea Is Just A Thought - Very Fragile And Exclusive. When The First Physical Manifestation Is Created Everything Changes. It Is No Longer Exclusive, Now It Involves A Lot Of People.